Information to know when designing exhibition booth

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Information to know when designing exhibition booth

Trade fairs are a place to effectively introduce products and services to customers and partners. Here, it is possible to create a bridge for exchanges and business cooperation between businesses. Therefore, it is necessary to design a booth to make a good impression at the exhibition. Let's find out information with MT-Production when designing exhibition booths in the following article.

Set goals and define the exhibition purpose

When you intend to bring products and services of your business to the fair, you need to set specific goals and define the purpose of going to the fair. Ask yourself, do you currently want to impress old customers or attract more new customers? Trying to establish a brand, build consumer awareness in a new niche, or promote a new product launch? The answers to these questions will help every decision-maker in planning the exhibition booth, from booth design, to pre- and post-closing advertising.

Create space for the booth

Avoid overcrowding your exhibition booth with unnecessary accessories and supplies, but arrange them appropriately enough so that they won't be empty. Look for exhibition booth ideas and designs that can convey your brand or product message through your booth.

Impressive booth design

The design of the booth creates a special impression to attract customers and partners to visit. “An attendee spends 2.5 seconds looking at the wall behind you before deciding to walk in,” says Saef. products to make a good impression on customers and partners. When creating interest you can explain your products in detail to the participants.

Choosing the right colors and materials for your brand will create an impressive and unique exhibition booth. Remember that “First impression” is the decisive factor to the effectiveness of the business when participating in trade fairs and exhibitions. Stimulate curiosity, impress customers so that they come to your booth to visit and promote their real needs at your booth.

=>> Read more: How to own an impressive exhibition booth?

Choose a smart booth location

Where the booth is located also determines the success of the time your business joins. When designing, you should choose the best locations to invite guests to visit. Beautiful locations are often front or center positions in the fairground, which will help businesses reach many potential customers and can attract many investors.

Select staff to stand at the booth

Selection of personnel should ensure the following criteria: having knowledge of products and information of the business, being able to communicate and persuade customers, etc. When selecting employees who do not understand the product well, Not knowing much about the business can reduce the reputation of the business and the ability to attract customers at the fair is also significantly reduced. The success of opening a fair booth depends on 85% of the staff standing at the booth.