Exhibition Stand
When it comes to trade show marketing, an important consideration is choosing the right exhibition stand. This is as important as the selection of booth staff to attend the exhibition, which must meet certain requirements.
Choosing the wrong exhibition stand will bring quite a big risk, as the counter does not possess the necessary features and functions to display the products, this will affect the budget and indirectly affect the results of the business. Karma. So how to choose the right exhibition stand? Find out in the following article.
What is an exhibition stand?
Exhibition counter is a structure of shelves, cabinets, ... used at exhibitions to display company's images and products, where sales staff can talk to customers about their products. The arrangement of the exhibition stands must ensure that there is plenty of space between the exhibition booths.
The exhibition stand is an equally important tool to support in the process of participating in exhibitions. It plays the role of decoration, highlighting products, attracting customers' eyes to come close to the products of the business.
At any business space such as exhibitions, showrooms, supermarkets,... what makes customers pay attention and prioritize visiting is the display counter. Not to mention product quality, a stall with logical, eye-catching and neat display shelves will easily attract customers to come and learn about products. Exhibition display counters help products to be placed in the right position, in the right quantity to display. Help classify goods for consumers to search quickly and easily to choose, avoiding deviations in listed prices.
Customers will often be attracted by the display counter with a unique design. At exhibitions, the investment in designing a unique display stand can determine more than 50% of the number of potential customers to visit and know the product - brand of the business.
The scientific way of displaying products on the counter - shelves is a factor that helps customers evaluate the quality, prestige, and create trust with a brand.
How to create the best exhibition stand
It can sometimes be difficult to know what type of shelving will work best at a show, especially for companies that are new to trade shows. However, there are principles to finding the right shelves for businesses and customers.
Here are some considerations when choosing an exhibition stand; You can apply to achieve your business goals at any event. Consider 5 things to design a good exhibition booth below:
The space of the exhibition booth
When designing the display counter, it is necessary to outline the idea of the type of display shelf that the stall will use, how to arrange the shelves in accordance with the space of the booth. Avoid the case of large space, but businesses design shelves that are too small, making the space unbalanced.
Business products
Each product will have different display options. A clothes display shelf will be different from a handbag display shelf, or a laptop display shelf will be different from a phone and jewelry shelf.
Each product type will have different sizes, weights and characteristics. Therefore, businesses need to design counters with appropriate designs.
Exhibition stand material
There are many material options for display counters. For heavy products, metal shelves such as powder-coated iron and stainless steel can be used to bring healthy, modern and youthful display counters. Materials for the production of display counters are very rich, such as wood, glass, mica, etc. You can choose based on the products you are trading.
Types of materials for the production of exhibition stands
According to the current trend, the types of display shelves are always designed based on the tastes of customers and business products. The shelves, display counters are neatly designed, eye-catching, full of information will make customers visit and visit the booth more.
Depending on many different purposes, the display counter will be designed on different materials to create a suitable level. The following materials are included:
Wood material
As the most popular material, wooden shelves come in a variety of designs. Popular types of shelves are MDF, melamine MFC, wood veneer, natural wood such as oak, peach... Wooden shelves are diverse in color and naturalness.
Metallic material
The metal most used to manufacture counters is iron, stainless steel, alu alloy. Iron pipes and stainless steel are used in frames to increase the strength and bearing capacity of the shelves. In the display shelf line, metal materials can be used alone or in combination with other materials depending on the purpose of use.
Glass material
The feature of the glass is that it is transparent, can see through, very suitable for displaying products at exhibitions. Shelves made from glass are often combined with wooden or metal doors.
Plastic material
Due to its temporary nature and short life, this material is rarely used. However, the cost of this type of shelf will be lower than the above materials, so businesses with limited budgets should
If you are in need of owning an exhibition stand, a display shelf to suit your booth, shop, showroom, please come to MT-PRODUCTION according to the information below:
MT-PRODUCTION CO., LTD
Office: 9C1/9 Ha Huy Giap, Vinh Tan Residential Area, Ward 3, Thanh Loc Ward, District 12, HCMC
Factory: 54/2 Phan Van Hon, Ba Diem, Hoc Mon district, HCMC
Phone: (028) 2250 8557
Email: minh@mt-production.com
Website: mt-production.com.vn
