Analysis of the advantages and disadvantages of trade fairs

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Analysis of the advantages and disadvantages of trade fairs

Currently we are living in an open society, global economic integration is a must for the existence and development of a country. This is both an opportunity and a challenge because it offers an extremely competitive environment. Transnational enterprises are constantly improving and improving product quality with technology, along with actively building brands as well as promoting images.

Today's trade fair is a trade bridge for businesses to find opportunities as well as build cooperative relationships. In addition, for consumers, this is also a good opportunity to directly review services and products from many businesses. But participating in trade fairs also has advantages and disadvantages that businesses need to grasp. That is also the message that MT-PRODUCTION wants to send to its customers in the article below.

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Advantages of trade fairs

Trade fairs are always an effective method to promote images as well as exchange trade. In addition, it also plays a pivotal role in helping businesses meet and learn the advantages of big names in the industry. This is also a good opportunity to research customer needs and feedback for new product launches.

Increase sales

The first purpose that most businesses aim for when participating in an exhibition is to increase sales. If normally, the business's store only receives a few dozen visitors, then at the trade fair there are thousands of visitors to visit and shop.

The number of potential customers approaching increases rapidly in a short time leading to the probability of buying and selling orders will be many times higher. At the Expo, all items from many different brands are designed to be placed close to each other. This makes customers want to buy and try more.

Trade fairs are one of the most effective forms of marketing. Weekend markets or commodity fairs in Vietnam are the clearest evidence that Vietnamese businesses are aware of the benefits that this form of marketing brings.

Leave a Long Lasting Impression

The next purpose when participating in the exhibition is to show all the outstanding advantages of the brand to the attendees. Businesses can participate in exhibitions as part of the organizing committee or just as a regular attendee.

As a simple participant, wearing the business uniform and walking around other booths is also a way for potential customers to easily approach and know your brand.

If you are one of the organizers, the fair stalls should be decorated with eye-catching, lively decorations and attractive gifts that will surely help brands leave a deep impression in the hearts of customers.

Connection opportunities

Exhibition is not only a place to introduce products and services, but also a convergence of many different ideas, from competitors in the same industry to potential partners in different fields.

Each business has different business philosophies and promotion campaigns, through sharing, the units will have the opportunity to consult and select the right ideas for them. In addition to exchanging professional knowledge, businesses can exchange contact information to expand cooperation relationships in the future.

Opportunity to reach

The exhibition attracts thousands of people to go through and see the products and brands of the business. Customers are often afraid of new brands because they do not know that the actual product is different from the advertising image. Therefore, the fair is an opportunity to approach and interact with customers to advise on products being traded.

Exhibition visitors will include existing customers, potential customers and suppliers. Here businesses can conduct direct exchanges with objects without having to go through the internet or phone.

Market survey and competitors

Expo is a great opportunity to survey who your industry competitors are? What is their vision, from which there are more effective competitive strategies.

Besides, it is impossible to ignore customer surveys at fairs. In addition to the opportunity to promote products to users quickly, businesses also have the opportunity to directly record feedback and opinions from exhibitors to improve and perfect products, set up promotion plans. specific to that product.

Disadvantages of Expos

Participating in a trade show requires businesses to do thorough research when participating in a trade show event. Besides, businesses should have a business advisor to discuss and discuss with them. Anything has risks, you need to be aware of it, specifically:

Trade shows require at least a day's attendance and will likely take up a lot of your time.
Construction of exhibition booths and exhibitions can also be expensive if a reputable design unit is not selected.
Faced with quite a bit of competition at all shows.
Choosing a trade show that isn't right for your business's products or services can lead to showing the wrong audience.

Those are some of the pros and cons of trade shows that MT-PRODUCTION would like to share with its customers. Hopefully it will be useful information, besides if your business is in need of participation, and looking for a professional design and construction unit for fairs and exhibitions, don't hesitate. Contact MT-PRODUCTION offline!