Secrets of brand marketing through trade fairs
Participating in trade fairs and exhibitions will bring many benefits to businesses, a great opportunity to market their brands, products and services. So how to be highly effective in terms of marketing when participating in an exhibition? Find out with MT-PRODUCTION in the following article!
MT-PRODUCTION - A unit specializing in the field of exhibition booth design and construction, with many years of experience, provides a competitively efficient service with innovative booths.
The secret of effective marketing through trade fairs
The marketing plan at the fair must be consistent with the overall marketing strategy of the business
Before participating in the exhibition, businesses need to have a long-term overall marketing strategy, and a tactical (short-term) marketing plan at the exhibition. In order for a trade show to be a powerful marketing tool, the trade show marketing plan and the overall marketing strategy must match.
Specifically, businesses need to clearly define what their goal of participating in the exhibition is? To increase market share from existing customers, to introduce new products or services to existing and new customers, or to introduce new products to new markets?
Develop a promotional program in line with the set goals
Before, during and after the exhibition, activities to promote brands, services and products must be carried out appropriately, this is an important part of marketing. At all three stages, promotional activities must be coordinated with each other. In addition, the forms of promotion must be consistent with the objectives and marketing strategy of the business when participating in the exhibition.
To have effective promotion programs, businesses need to clearly define their target customers and approach such as direct mail, advertising, sponsorship, internet, ...
Use direct mail effectively
Among the forms of promotion, direct mail is still the most widely used advertising medium by businesses participating in trade shows. Customers will often receive invitations from businesses to attend exhibitions.
Sending invitations to current and potential customers according to the available list, is an effective form of attracting customers to the business's booth. Invitation cards must be designed impressively in the direction of emphasizing the benefits when customers visit the exhibition booth.
If businesses use email, they should remind customers once or twice a week before the trade show takes place.
Create reasons to motivate customers to visit the store
Regardless of the medium used to promote, it is important to create a psychological reason why customers visit your booth. Typically, customers will be interested in learning about something new and will be enthusiastic about learning the latest apps, or anything that saves the customer time and money.
If you don't have a new product or service to showcase, include new aspects of your current product to help customers find it useful.
Give meaningful gifts
Gifts are also an incentive for customers to visit the business's fair booth. Therefore, it is necessary to design gifts that are meaningful to customers, and help them feel impressed with the business. The gift does not have to be a physical item, but it can be information about the topic that customers are interested in.
Make your product different
Businesses need to research their competitors before entering a trade show, so as not to use the same marketing tactics as their competitors. The difference will be the factor that creates an unforgettable impression of the customer about the business. Marketing tactics must show customers different benefits, make them want to buy a product, they will immediately think of your business.
Every aspect of the marketing plan at the exhibition from promotion, booth decoration, to the layout of booth staff must be aimed at creating an impression, arousing curiosity from customers. Therefore, cooperation with a reputable professional exhibition booth design unit is also an important part of having a successful exhibition.
Use the exhibition booth as a marketing tool
The form of booth design also replaces many things that businesses want to send to customers. In addition to creating a friendly space, convenient location and eye-catching decoration are the decisive factors for success. In addition, the presentation is equally important. So create a space that customers can experience with as many senses as possible.
Time to contact customers
The best time to get back in touch with customers is before the trade show. This helps businesses know if customers are coming to the exhibition or not, so that they can prepare for the next step
Trade fairs have always been one of the equally important effective marketing channels. Therefore, when participating in exhibitions, in order to attract customers to visit their booths, enterprises must have a specific plan to make their exhibition booths impressive, show their unique features, display products products and images of reasonable services in one space. MT-PRODUCTION is one of the oldest companies in the field of exhibition booth design and construction with 25 years of experience in the profession and has designed and constructed many booths of brands in all industries.
If you need to design an exhibition booth, please contact us for advice!
MT-PRODUCTION CO., LTD
Office: 9C1/9 Ha Huy Giap, Vinh Tan Residential Area, Ward 3, Thanh Loc Ward, District 12, HCMC
Factory: 54/2 Phan Van Hon, Ba Diem, Hoc Mon district, HCMC
Phone: (028) 2250 8557
Email: minh@mt-production.com
Website: mt-production.com.vn
