In 2025, exhibition booth design is no longer just about building a place to stand – it is the art of turning every square meter into a vivid brand story, attracting thousands of international buyers and turning leads into real contracts. Among the myriad of ideas, which are the most beautiful exhibition booth designs, have been practically constructed and proven effective? Let's explore to build your fair booth not only beautiful but also popular.

"Greening Space" model, sustainable design at VIBE 2025 (Vietnam)

Topping the list is the exhibition booth design inspired by "greening living" at VIBE 2025 (October 1-4 at SECC HCMC), the largest interior & construction event in Vietnam with 600+ booths and 12,000 visitors from ASEAN, EU, US. SDragon's booth - a partner of MT-PRODUCTION - uses 80% recycled materials such as Vietnamese pressed bamboo and bio-plastic, creating an "urban forest" with hanging green trees and living tree walls.

Highlights: Product demo area integrated with AR scan (scan QR code to view 3D model of green houses), combined with modular seats from recycled wood, increasing interaction by 40% compared to normal booths. Actual construction only took 10 hours thanks to the lightweight Octanorm aluminum frame, load-bearing capacity of 500kg/m², suitable for outdoor extension. Result: Collected 800 leads from Thai/Malaysian architects, revenue increased by 25% in the following quarter. This model is ideal for constructing furniture industry fair booths, proving that sustainability is not only green but also attractive.

Interactive "AI Holographic Pavilion" at CAEXPO 2025 (China-ASEAN)

Inspired by the AI ​​boom, the exhibition booth design at CAEXPO 2025 (September 17-21 in Nanning, China) – the largest expo in ASEAN with a 10,000 m² AI pavilion – has turned the booth into a hologram showroom. Using HoloLens 2 and Azure rendering, the booth of China-ASEAN enterprises displays virtual products (such as industrial robots that rotate 360° without the need for real models), combined with a touch floor to track foot traffic.

Highlights: 36m² module design with transparent glass walls projecting holograms, integrated AIGC tool to automatically create booth concepts from text prompts. The construction team completed the installation of the booth in 12 hours, using LED solar to save 70% of energy. Results: 1,200 leads from Indonesian/Philippines buyers, 50,000 viral views on TikTok with the hashtag #AICapExpo. This is the optimal choice for high-tech event booth design, proving that AI is not only smart but also sells.

"Modular Factory Flow" production flow model at FBC ASEAN 2025 (Vietnam)

At FBC ASEAN 2025 (9th International Manufacturing Trade Exhibition, 1,000 booths, 10,000+ visitors from Japan, China, ASEAN), Gia Long's Factory Flow exhibition booth design model recreated a miniature production chain. The 50m² tunnel-shaped booth with mobile modules illustrates the process from raw materials to finished products, using mini conveyor belts and LED screens to monitor real-time processes.

Highlights: Integrated private consulting area with foldable modular chairs, anti-corrosion anodized aluminum material for ASEAN humid environment. The setup crew completed the installation in 8 hours, ensuring safety according to NFPA 701. Result: Signed 25 MOUs with Panasonic/Samsung, worth 1 million USD. This model is perfect for manufacturing industry fair booth construction, emphasizing efficiency and professionalism.

Cultural Fusion Island at Jewellery & Gem ASEAN 2025 (Thailand)

Jewellery & Gem ASEAN 2025 (Bangkok, 350+ exhibitors from 17 countries) witnessed the Cultural Fusion exhibition booth design - a floating island booth combining Malaysian Batik motifs, Lao elephants and Philippine pearls. Using Vietnamese bamboo and ASEAN silk fabric, the 40m² booth has a modular bridge and jewelry spotlight lighting.

Highlights: AR virtual jewelry try-on experience area, 85% reused from previous expos. Installation team installed in 10 hours, withstands Bangkok's heat and humidity. Result: 900 leads, Best Cultural Booth award. Ideal for jewelry industry event booth services, honoring ASEAN identity.

Immersive Roller Coaster 360° Experience at IAAPA Expo Asia 2025 (Shanghai)

Finishing the top 5 is the Immersive Roller Coaster at IAAPA Expo Asia 2025 (Shanghai, Brass Ring Best Exhibit), S&S Worldwide's booth with a mini roller coaster track and game demo. The 46m² booth uses kinetic elements and detailed theming, creating a "flying" feeling through the product.

Highlights: Floor vibrates slightly to the beat, LED programming according to the theme, 14 hours of construction with lightweight composite materials. Result: Image Award, 1,500 interactions. Perfect for entertainment industry event booth construction/design, proving that immersive design leads the trend.

From the top 5 above, the lesson is clear: Successful exhibition booth design requires a reputable partner like MT-PRODUCTION - a comprehensive exhibition contractor with 15 years of experience, ASEAN network (Vietnam-Thailand-Indonesia). We provide a complete exhibition booth package: From VR concept to construction crew installation, ensuring green LEED and high ROI. Contact us to receive a free mockup!

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=> Prestigious event design and construction unit, ensuring quality at Exhibition Vietnam

The secret to choosing a construction unit to turn ideas into reality

MT-PRODUCTION – One-stop partner for all exhibition booths in Vietnam and ASEAN Established in 2009, MT-PRODUCTION is currently a rare comprehensive exhibition contractor that owns a complete closed chain: a 5,000 m² production workshop in Hoc Mon with CNC machines, 3.2 m UV printing, electrostatic painting line; a permanent design & engineering team of more than 30 people specializing in BIM, AR/VR; a regular construction team of 60 skilled workers working 24/7 and a personalized modular warehouse system of more than 5,000 m² that allows reuse up to 95%, free storage for 12 months. Choose MT-PRODUCTION as a long-term partner for all complete exhibition booths and event decoration. If you need a unit that does it right - does it quickly - does it all, MT-PRODUCTION is the answer.

MT-PRODUCTION CO LTD

Office: 9C1/9 Ha Huy Giap - Vinh Tan Residential Area, Quarter 3 - Thanh Loc Ward - District 12 - Ho Chi Minh City

Production Facility: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City

Phone: (028) 2250 8557

Email: minh@mt-production.com 

Website: mt-production.com.vn