ASEAN Exhibition Event
The ASEAN Showcase not only concluded with the vibrant colors of traditional culture, but also marked an important step forward in strengthening the connection between Southeast Asian countries. Despite its short duration, the event left a deep impression, contributing to fostering solidarity, expanding cooperation and nurturing the aspiration for mutual development for a stable and sustainable ASEAN.
MT-PRODUCTION, one of the prominent units at the exhibition, said that this event is a valuable opportunity for businesses to promote green cooperation initiatives, while spreading the spirit of sustainable development throughout the region.
ASEAN Exhibition Event – Where Identity Convergence and Future Connectivity Meet
The ASEAN Exhibition has officially marked one of the outstanding cultural and diplomatic activities of the year in Southeast Asia. The event is not only an occasion to honor the heritage and diversity of the 10 member countries, but also an opportunity to expand cooperation in the era of digital transformation and sustainable development.
Cultural space convergence - unique identity, common spirit
This year's exhibition has the theme "ASEAN - Cohesion and Proactive Adaptation", bringing together more than 100 booths from ASEAN country representatives, including Vietnam, Thailand, Indonesia, Malaysia, Philippines, Singapore, Laos, Cambodia, Brunei and Myanmar. Each booth has its own identity: from colorful national costumes, traditional handicrafts, to dishes imbued with the flavor of the homeland.
Visitors can not only admire, but also "live in the ASEAN space" through art exchange activities, performances of traditional musical instruments, water puppetry, Lao panpipes, Cambodian Apsara dance, or workshops to experience making traditional handicrafts.
Connecting the economy, spreading sustainable cooperation
The highlight of this year's event is the "ASEAN - Green Economic Opportunities" area, where initiatives, products and business models towards sustainable and environmentally friendly development are displayed. Domestic and foreign enterprises have had the opportunity to meet and sign cooperation agreements on trade, education and tourism.
Speaking at the opening ceremony, a representative of the Ministry of Culture, Sports and Tourism emphasized:
"The ASEAN Exhibition is a vivid demonstration of a united, diverse but future-oriented regional community. We not only share culture, but also build long-term development opportunities together."
Impressions from attendees
The event atmosphere was strongly spread not only in the exhibition area but also on social media platforms. Many young people excitedly shared:
“This is the first time I have directly seen and experienced the culture of ASEAN countries. Everything is very lively, friendly and inspiring.”
“I was really surprised by the diversity and liveliness of the booths. Without having to go far, in just one afternoon I felt like I was traveling through 10 Southeast Asian countries.”-Nguyen Thanh Hang, a visitor to the exhibition.
“This is a great opportunity for us to connect with international partners, especially in the fields of green tourism and cross-cultural education.”-Tran Duc Minh, representative of Vietnamese enterprises.
“The atmosphere was very intimate, with many highly interactive activities such as making handicrafts, learning folk dances, etc., which made me feel welcomed and truly immersed in ASEAN culture.”-Lisa Tan, Malaysian student studying in Vietnam.
Many groups of students, researchers, and young entrepreneurs also considered the event a valuable opportunity to expand their knowledge and establish new cooperative relationships in the region.
The ASEAN Exhibition not only ended with colorful cultural performances, but also opened up deep bridges of connection between countries in the region. A short journey, but enough to sow the seeds of friendship, cooperation, and aspirations for sustainable development for an increasingly strong and prosperous ASEAN community.
