Reasons to choose design instead of renting an exhibition booth

In addition to popular communication methods such as internet advertising, distributing leaflets or previous promotional campaigns, investing in exhibition design, whether renting or constructing a fair booth yourself, plays an extremely important role. An impressive and beautifully designed booth not only creates a strong impression but also easily attracts the attention of visitors. So between renting a cheap booth or investing in the cost of designing and constructing a special fair booth, which is the best solution? Let's find out with MT-PRODUCTION through the following article.

Exhibition booth rental service - the optimal solution when budget is limited

Exhibition booth, also known as mobile tent, is a specialized design space to introduce products and services of businesses at fairs and exhibitions. This is an effective tool to attract attention, create a strong impression and enhance brand recognition.

Classification of fair booths

Currently, exhibition design for rent for businesses are divided into two main types:

Indoor booths: Installed in shopping malls or covered areas, using hard partitions to divide the space, giving a professional and neat feel.
Outdoor booth: Also known as tent booth, constructed outdoors with sturdy iron frames and canvas walls to protect against sun and rain. This type is suitable for large outdoor events, creating flexible space and optimal protection for goods.

Popular types of booth rental services

To meet diverse needs, current exhibition design rental service providers often provide:

Standard booth: With popular sizes such as 3x3m, 3x6m, suitable for small and medium enterprises, optimizing costs.
Special booth: Custom design on request, with unique style and interior, creating a difference and effectively attracting customers.
Full package booth: Including design, construction and interior decoration, helping businesses save time and optimize efficiency.

Why many businesses choose to build fair booths instead of renting

Currently, building fair booths is becoming the priority choice of many businesses instead of renting existing booths. The main reason is that self-design and construction brings uniqueness, uniformity and the ability to express brand personality to the maximum. Businesses can customize the space according to creative ideas, helping to attract customers and create a strong impression at the event.

1. Proactively control the construction progress

When you build the exhibition design yourself, you have full control over the work that needs to be done. Thanks to that, you are always updated with the most accurate and realistic information. This allows you to flexibly adjust the plan to achieve the desired progress.

On the contrary, if you hire an outside unit, you have to depend on them. For example, if you want to speed up the completion time by three months, the outsourcing unit may not be able to meet it because it is busy with other projects.

2. Freedom in design

When you build yourself, you have the freedom to decide the appearance of your booth as you wish. Any creative idea can be implemented as long as you ensure enough resources. This gives you the ability to turn the booth into a unique space that suits your brand.

3. Better understanding of booth needs and characteristics

When directly participating in exhibition construction, you will understand every small detail of the booth, from structure to decoration. This not only helps you understand the actual needs but also makes it easier to maintain or improve the booth when needed.

Comparing the costs between renting and investing in building an exhibition design

When participating in fairs and exhibitions, businesses need to consider between renting an available booth and investing in building their own booth. This choice depends not only on the cost but also on the customer segment, business goals and specific needs of each business.

Booth rental costs: This is a suitable solution for small businesses or startups, focusing on the mid-range customer segment and not requiring special prominence. With low costs and quick implementation time, booth rental helps save budget for short-term events or market testing. However, rented booths often lack personalization, making it difficult to meet the goal of creating differentiation.
Booth construction investment costs: Although the initial cost is high, this option offers the advantage of being customizable according to the goals and needs of the business. This is the optimal choice for brands that want to reach the high-end customer segment, affirm their professional image and make a strong impression. A custom-designed booth can meet specific requirements such as displaying products, organizing live experiences and reusing for multiple events, bringing long-term cost efficiency.

=> National and International Exhibition Booth Construction Services

=> On-site Exhibition Booth Construction in Ho Chi Minh City and Hanoi

In short, if your business is looking for short-term savings and is focused on testing the market, renting a booth is a reasonable choice. But if your goal is to build a sustainable brand, attract high-end potential customers, and make a strong impression, investing in a booth will bring outstanding value. Contact MT-PRODUCTION for advice and support on solutions related to design, rental, and construction of booths domestically and internationally.

MT-PRODUCTION CO., LTD

Office: 9C1 / 9 Ha Huy Giap - Vinh Tan residential area, Quarter 3 - Thanh Loc ward - District 12 - HCMC

Workshop: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City

Phone: (028) 2250 8557

Email: minh@mt-production.com

Website: mt-production.com.vn