Planning design and construction of exhibition booths at Exhibition Viet Nam

In any exhibition Viet Nam, the pavilion is one of the most important gathering points. It not only helps businesses attract potential customers, but also a way to introduce products. Therefore, planning the design and construction of the exhibition booth is an important job that cannot be ignored. In this article, MT - Production will share the basic steps to plan the design and construction of the exhibition booth in the most effective way.

Find out the cost of quotes and regulations from the organizers

In order to get a detailed quote and regulations from the organizers, businesses should ask them to provide the following information: booth rental costs, management costs, electricity and water fees, corporate card fees, cleaning fees, construction, construction deposit... Not only that, businesses should also understand the general regulations on height, staging time, display time of machinery products... This will help businesses. It saves time and avoids trouble during construction.

Define goals and budgets

Before starting the design and construction of the exhibition booth, it is necessary to define the goals when the business comes to participate in the exhibition Viet Nam. This goal will influence the design and construction decisions of the booth. For example, if the goal is to increase sales, plan to design the booth to attract more potential customers. Meanwhile, if the goal is to promote the brand, there will be a plan to design the booth to create an impression that helps visitors remember the brand. The goal will help businesses choose styles and colors. , images and messages suitable for the booth.

In addition, businesses also need to consider the budget for the design and construction of exhibition booths. The budget will affect the size, materials, decoration and details of the booth. Businesses need to allocate a reasonable budget for expenses such as location rental, transportation, installation, cleaning,...

Select event and booth location

After having goals and budget, businesses need to choose fairs and exhibitions suitable for their industries, products and customers. Businesses need to learn about the size, theme, time, and location of the event to assess the likelihood of participation and the expected effect.

In addition, it is necessary to choose a convenient location for displaying products and interacting with customers. The location of the booth can be selected based on factors such as area, shape, height, light, distance from other booths, etc. It is necessary to avoid locations with obstructed views or few passers by again.

Build an effective marketing strategy

To increase the effectiveness of exhibition Viet Nam participation, a comprehensive and professional marketing strategy is required. Steps to take include:

Select typical and featured products for display.
Prepare attractive media such as: flyers, posters, promotional videos, models, audio equipment and images...
Send invitations to important partners, customers and media. Introduce the company and products on its website.
Organize promotional programs, give gifts to customers visiting the booth.

Impressive exhibition booth design

After determining the size and location of your booth, you can start planning the design. When designing a booth, you need to keep in mind that your goal is to attract customers, so you need to create an attractive and impressive design. Some basic principles when designing exhibition booths are:

Create an open, airy and accessible space for customers.
Use the brand's distinctive colors, images, logos and slogans to increase awareness and attract attention.
Display outstanding, new and attractive products to attract customers' interest.
Sort products in logical order, grouping products of the same type or function for easy search and comparison.
Use communication tools such as screen, audio, video, brochure, etc. to introduce detailed information and convince customers.
Create accents for the booth by using decorative accessories such as lights, flowers, banners, etc. or organize activities such as performances, games, gifts, etc. to attract attention and interact. client's work.

Professional exhibition booth construction unit

After completing the design of the exhibition booth to participate in exhibition Viet Nam, the construction of his booth will begin. To choose the design and construction unit of the fair booth, businesses should note the following points:

Booth design must be creative, outstanding and different from other units. Attention should be paid to the height of the booth so as not to be overshadowed by the surrounding stalls.
You should notify your budget to the design unit early so that you can choose the right design for your requirements.
Select a reputable and experienced construction unit to ensure the progress and quality of the booth. And should avoid units that quote too low but poor quality construction.

MT - Production is a professional unit in the field of designing and constructing booths for events. With more than 5 years of experience and talented staff, we always ensure to provide high quality, creative and beautiful products to our customers. MT - Production not only implements booths but also supports customers during the event and provides storage and reuse services at reasonable costs if customers have demand.

MT-PRODUCTION CO., LTD

Office: 9C1 / 9 Ha Huy Giap - Vinh Tan residential area, Quarter 3 - Thanh Loc ward - District 12 - HCMC

Workshop: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City

Phone: (028) 2250 8557

Email: minh@mt-production.com

Website: mt-production.com.vn