6 Popular Exhibition Stand Design Tips
When participating in an exhibition, it is advisable to pay attention to the design of the exhibition stand so that it is very special to make a strong impression on visitors and at the same time highlight your business.
Identifying the exhibition stand with a unique impression is based on the element of surprise from the eyes of customers when looking at your business's stand. First impressions are really valuable, why? Because it will decide to attract the number of customers in general and potential customers in particular to visit. Conversely, if there is no appeal, customers may leave you behind.
So how can the exhibition stand get a good sightseeing effect during the event? Don't worry, let's refer to the 6 exhibition stand design tips below with MT-PRODUCTION!
1. Set goals
To get started with design you must first set goals. Tell us what your business wants to achieve and what is the brand message you want to convey through the exhibition stand to visitors? Your business must clearly show the value of your brand or product - service to the market, you will save the initial preparation time.
2. Take advantage of the exhibition stand design space
In some exhibitions, there are regulations on the area and size of the stand, so you should take advantage of the space allocated by the Organizing Committee but still ensure the right standards to avoid violations or obstruct the way.
It is recommended to limit unnecessary items such as creating barriers in the display area. The meeting area can be placed at the back of your exhibition stand to reserve the necessary display space.
3. Light is the key
Lighting is a very important element in the design of the exhibition stand, as it gives the space aesthetics and atmosphere if you apply the lighting properly. Some lighting systems are commonly used in the field of exhibitions such as: wall lighting systems, spot lights, lights and colored lights, etc. to make the booth stand out or products you want to introduce to customers.
4. Focus on graphics
Images and graphics are one of the fastest means of conveying messages, information and ideas instead of placing dozens of lines of text, similar to the saying “A picture is worth a thousand words”.
Make an impression by using colorful, distinctive and reasonably sized images placed in a visible location, easy to observe from a distance.
5. Using tech
Today, technology is no longer strange because it has been applied to our daily lives. So in the field of exhibitions and how to apply technology to the exhibition stand?
Using the touch screen provides a more enjoyable experience for visitors, they will be inspired to go to the touch screen and interact with the information themselves as if they were watching a real picture or video story, can zoom in or out or play the video.
In some modern technology companies, they are also creative in using robots as staff to serve refreshments to those present at the exhibition.
6. Use different materials
Every business is different, so experiment with different materials to design the most engaging exhibition stand possible.
For example:
- For the medical industry, using plastic materials to create smooth, contoured edges brings a clean, modern design that reflects the style of this industry.
- Or in the technology industry, for modern design you choose aluminum sheet materials, chrome details.
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Refer to the tips above to design the exhibition stand for your business in the right direction and success. If you have any questions that need answered please contact MT-PRODUCTION for inquiries and support customers in the exhibition booth design, exhibition booth, interior design shops, events, …
For more details please contact:
MT-PRODUCTION CO., LTD
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Phone: (028) 2250 8557
Email: minh@mt-production.com
Website: mt-production.com.vn
