What should be noted when constructing the exhibition design?
The construction of exhibition booths is one of the tools to promote the brand and products of the business at events and exhibitions. However, to have a beautiful, impressive and effective exhibition design is not an easy thing. Enterprises need to pay attention to many factors when constructing exhibition booths, from design, layout, decoration to operation and maintenance. MT - Production will share the things to keep in mind when constructing the exhibition booth.
Design the exhibition booth in accordance with the goal and theme
Before constructing an exhibition design, businesses need to clearly define the purpose and theme of the booth. The goal can be to introduce new products, promote trade, increase brand awareness, attract potential customers... The topic can be by category, by trend, by customer's preferences. ... It is necessary to plan the design of the exhibition booth in accordance with the intended goals and themes. The exhibition design must clearly show the identity and values of the business, as well as bring a clear and attractive message to visitors.
Increase the interactivity of the exhibition design
One of the important factors to attract and retain visitors at the exhibition design is interactivity. It is necessary to create interactive activities with visitors, such as product demonstrations, games, gifts, surveys, etc. These activities will help visitors have the opportunity to experience the products, understand them better. about the business and have positive feelings about the business. Your business should use modern technologies to increase interaction with visitors, such as touch screens, sound and light, virtual reality...
Guaranteed image and information quality
An impressive exhibition booth requires quality images and information. Should design and print images and information that are clear, vivid and related to the products and brands of the business. Arrange images and information in a reasonable, prominent and easy-to-see way for visitors. In particular, use creative and different images and information to create a mark for your booth.
==> Read more: Selecting the Exhibition Design Construction Company for VPSE 2023
Create empty space
Don't let your exhibition design be cluttered with too many products, images and information. This will lose the highlight and make it difficult to attract visitors to the booth. Businesses should leave an empty space to create a comfortable, harmonious and professional feeling for the booth. Empty space also helps visitors to move, observe and interact with the booth more easily.
Unified brand expression
Brand is an important factor for visitors to recognize and remember the business. The exhibition booth is a place to show the brand's features through logos, slogans, colors and designs. Logos and slogans should be prominently placed to attract the attention of visitors. A business with a consistent brand will create an impression and increase the trust of the business.
Use striking colors
Color is an important element in exhibition booth design. Color not only affects the feeling but also affects the behavior and choices of visitors. So, choose the right color tones for the product, brand and theme of the stall, and create a highlight and difference. Not only that, your business should also balance the colors so that the booth becomes more harmonious and attractive.
Hopefully through this article, MT - Production has provided useful information when constructing the exhibition design. Wish your business success in fairs and exhibitions. If your business needs to find a reputable and professional exhibition booth construction unit, please contact MT - Production immediately for the best advice and quote.
MT-PRODUCTION CO., LTD
Office: 9C1 / 9 Ha Huy Giap - Vinh Tan residential area, Quarter 3 - Thanh Loc ward - District 12 - HCMC
Workshop: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City
Phone: (028) 2250 8557
Email: minh@mt-production.com
Website: mt-production.com.vn
