The secret to arranging a booth at an exhibition fair
Having a unique exhibition design that attracts all eyes from customers will leave a lasting impression of the brand as well as the products displayed in them. But how to grasp the secrets to arranging and decorating the booth to be truly eye-catching and logical, please read the following article of MT-PRODUCTION! Surely you will not waste your time or effort reading!
Exhibition booth - Should you do it yourself or hire a professional contractor?
To save costs in creating an exhibition design, many businesses have chosen the "self-sufficient" option - making their own booths to display their products. And does it really save the business budget? And if you choose a professional contractor, what will you gain or waste? Let's find out!
Advantages and disadvantages of self-construction of exhibition booths
When constructing a booth yourself, you will face many important decisions and need to carefully consider the following strengths and limitations:
*In terms of advantages:
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Actively control the exhibition construction progress: self-construction allows you to directly supervise and control all aspects of the project.
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Flexibly adjust the construction plan and method, thereby minimizing delays and ensuring the project goes according to the original plan.
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Freely create and design: You have 100% control over the appearance and design of the booth, expressing your creativity and personal style, which allows you to be creative without being limited by third-party requirements.
*In terms of disadvantages:
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Time-consuming: The process of planning and constructing exhibition booths takes a lot of time, problems with equipment damage or delayed transportation can cause the project to stagnate.
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Incurring many costs: Without the advice of an experienced expert, you may make mistakes during the construction process, thereby incurring many unexpected costs.
Advantages and disadvantages of hiring a professional construction unit
Hiring a professional exhibition booth construction unit is a popular choice for many businesses. Besides the advantages, it also has the following limitations:
*In terms of advantages:
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Save time: A professional company will quickly provide you with many design samples and carry out construction according to your requirements, giving you more time to focus on other business activities.
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Save costs: A professional unit will optimize resources and use materials effectively, helping to limit unnecessary expenses because they often have public and transparent prices.
* In terms of limitations:
Risks of encountering an unreliable unit: due to not carefully researching the market for exhibition booth construction, to avoid this, refer to reviews and feedback from previous customers of the unit.
What is the best solution?
The best solution and the one that minimizes unwanted “problems” is probably to hire a reputable contractor with transparent prices, then your exhibition project will definitely be successful beyond expectations.
The secret to having a smart product display booth with MT-PRODUCTION
To have a beautiful and impressive exhibition design, creating an effect to keep customers staying at your booth, you need the following secrets in displaying products:
Become a customer psychology expert
Before displaying, research and understand the needs and preferences of customers, this will help you choose the most suitable display method.
Catching trends from social networks
Social networks are a rich source of inspiration with countless unique and new display ideas. Take advantage of platforms such as Facebook, Tiktok,... to update trends and apply them to your booth.
Apply design theory to display
Use design principles such as balance, emphasis, and color to create the most harmonious and eye-catching display space.
Bold Booth Display Ideas
Don’t be afraid to experiment with unique and creative display ideas. Being unique can make a big difference, making your trade show booth stand out from the crowd.
Display products by theme
Arranging products by theme not only makes it easier for customers to find products, but also creates a fun and highly personalized shopping experience.
Put customers in the “order” when buying
Arrange the booth so that customers can easily move from one product to another without getting confused, thereby creating a “smooth” and attractive shopping journey.
Create impressive and unique advertising signs
Creative advertising signs not only help convey product information clearly but also increase the aesthetics of your exhibition booth.
Display products that appeal to all 5 senses
Stimulate customers' senses by displaying products and services in a way that they can see, hear, touch, smell and even taste (if possible).
Display products in groups
Groups of related products make it easy for customers to compare and choose, thereby increasing the ability to cross-sell and optimize sales.
Regularly change the space as well as the way to display products
Regularly renew the display space to always create something new, attracting customers to return to your booth.
Display products that fit your budget
Make sure that all display ideas are within your financial capacity. Creativity does not necessarily have to cost too much unnecessary expenses.
=> Read more:
=> Exhibition Fair: Beautiful booth attracts thousands of visitors
=> Impressive Exhibition Booth - Start with MT-PRODUCTION
=> Enhance your Brand - Design a professional booth at exhibition Viet Nam
Quickly applying these tips with MT-PRODUCTION will help you create an exhibition booth that not only attracts all eyes but also ensures that it will effectively keep customers staying at your booth.
Contact MT-PRODUCTION today to make your exhibition booth display space an unmissable highlight!
MT-PRODUCTION CO., LTD
Office: 9C1 / 9 Ha Huy Giap - Vinh Tan residential area, Quarter 3 - Thanh Loc ward - District 12 - HCMC
Workshop: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City
Phone: (028) 2250 8557
Email: minh@mt-production.com
Website: mt-production.com.vn
