Share experience participating in exhibition Viet Nam

Exhibitions are a great opportunity for businesses in the same field to introduce and promote their products and services to potential customers. However, to take advantage of the benefits of participating in an exhibition Viet Nam, it is necessary to plan and prepare carefully and to pay attention to important factors. Through this article, MT - Production will share with businesses some experiences when participating in exhibitions that cannot be ignored.

Impressive booth design for exhibition Viet Nam

The booth is the highlight of the business in the exhibition Viet Nam. Booths need to be designed to attract the attention of visitors, reflect the identity and message of the business, and display products and services in an attractive and clear way. Booths need to have enough space to receive customers, exchange information and advice. Some important elements in booth design are: colors, logo, slogan, banner, poster, video, sound, lighting, decoration and materials.

During the design of the booth, it is necessary to pay attention to several points:

Product display shelf

This is the place to introduce and illustrate to customers about the products and services of the business. Therefore, it is necessary to arrange products in a scientific and logical way, maybe by group or by feature. Not only that, it is necessary to choose products that represent the business, be it the newest, most outstanding, or the most unique product. Based on the products, it is necessary to equip supporting documents or devices in the process of product introduction such as screens, speakers, projectors,...

Brochure - Catalog shelves

Brochure - Catalog are documents that introduce businesses and products and services to customers. Therefore, it is necessary to design these documents in a beautiful way, containing concise and concise content, including full information about the business and products and services. with support contact information. Along with that, a survey to check the quantity and quality of documents before bringing them to the exhibition Viet Nam.

Advertising Standee

The standee billboard is one of the tools to attract the attention of visitors from a distance. Therefore, the need to design standee prominently and impressively, businesses can use images, writing or symbols to convey messages. And choose a reasonable place to place the standee, maybe in front of the booth, on the corner or in places with a lot of people passing by.

Promotional gifts

This is an effective promotional method to make a good impression on customers and increase brand recall of the business. It is necessary to choose promotional gifts with high use value, related to the industry or product of the business, can print the logo or slogan of the business on the gift. Some popular promotional gifts are: ballpoint pens, keychains, porcelain cups, T-shirts, helmets, tone bags, etc.

Implement promotional and interactive activities

To attract and retain customers in exhibition Viet Nam, businesses need to carry out promotional activities and interact with customers. Promotion activities can be: discount, gift giving, lucky draw, customer gratitude, invitation to a special event or program. Interactive activities can be: product demonstration, product testing, sharing product experience, listening and answering customer questions.

In the process of conducting promotional activities and interactions, you need to pay attention to a few points:

Selecting the right activities: It is necessary to select the promotional and interactive activities that are suitable for the goals and budget of the business. Consider the interests and needs of your target audience, and make sure these activities are innovative and different from other businesses.
Implement effective activities: Make a detailed plan for the implementation including time, location, person in charge, supporting equipment, etc. It is necessary to prepare a clear scenario for the approach and introduction. customers include greetings, introductions, and thanks.
Evaluating the results of activities: After that time, it is necessary to evaluate the results of promotional activities and interactions to draw lessons for the next time. And it is necessary to have a system to record and analyze information about customers participating in activities such as the number, behavior, opinions, desires and satisfaction of customers. From there, effective methods can be proposed later.

MT - Production hopes that the above information will provide businesses wishing to participate in the exhibition Viet Nam an overview of participating in the exhibition.

MT - Production, a professional and prestigious unit in the field of exhibition booth design and construction. With many years of experience and highly qualified staff, MT - Production will provide you with optimal and creative solutions for your booth. If your business is looking for a reliable partner to construct booths for exhibitions, Contact MT - Production today.

MT-PRODUCTION CO., LTD

Office: 9C1 / 9 Ha Huy Giap - Vinh Tan residential area, Quarter 3 - Thanh Loc ward - District 12 - HCMC

Workshop: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City

Phone: (028) 2250 8557

Email: minh@mt-production.com

Website: mt-production.com.vn