Notes when participating in exhibition Viet nam
Exhibition is one of the annual events hel d every year for businesses to introduce their products and services to potential customers. However, participation in the exhibition Viet Nam also needs to be well prepared so that you can make the most of the opportunity to attract more customers. The following article of MT - Production will give important notes when participating in exhibitions.
Choose a location for the booth
One factor that determines the success of the exhibition booth is the location of the booth. To get a favorable position for promoting your products and services, it is necessary to contact the Organizer as soon as possible, usually 1 year before the exhibition. This way, businesses can choose a booth space that suits their needs and business strategy.
Impressive and attractive booth design
When constructing an exhibition booth, the design process of the booth needs to clearly show the brand identity of the business. Therefore, it is necessary to carefully research and prepare information and layout. Sometimes investing too much at a booth with too high cost does not always bring an effective attraction.
An exhibition booth that wants to attract visitors needs to do the following things:
- Clearly show information about the industry and national culture that the booth represents, and at the same time match the preferences and tastes of the target market.
- Create a harmonious and striking design, without distracting with too many colors or images
- Start planning design ideas, find partners and reach consensus 4 to 6 months in advance (depending on the size of the booth)
- Choose an experienced booth design and construction unit in the market that the booth is aimed at, then they will give valuable advice and understand the wishes of the business.
==> Read more: Types of costs when participating in exhibition Viet Nam
Prepare products for display
To select the right display products for each market and exhibition Viet Nam, businesses need to take the following steps:
- Learn carefully about the characteristics and consumption trends of target customers in that market.
- Determine which products are strong and unique products of the company that can create an impression and interest in customers.
- Evaluate the area of the booth and arrange the products on display in a reasonable and scientific manner, ensuring the space is cool and attractive to the eye.
- Check the design and packaging of the product, see if there are any adjustments to suit the culture and tastes of consumers in that market.
Prepare publications, gifts
The preparation of publications to introduce products such as banners, posters, brochures, catalogs, business cards, etc. Not only that, businesses should give gifts to their customers when shopping or visiting the booth with items with brand logos to make an impression and attract customers' attention.
Participating in exhibition Viet nam is one of the effective ways to introduce products to consumers and increase sales opportunities. But to achieve the best effect, businesses need to pay attention to the above notes to make a strong impression on the subconscious of customers.
If your business wants to participate in a successful exhibition, it needs a reputable and professional partner. MT - Production is a unit with more than 10 years of experience in this field, able to produce exhibition programs of various scales, from large to small. Please contact MT - Production today for advice and support.
MT-PRODUCTION CO., LTD
Office: 9C1 / 9 Ha Huy Giap - Vinh Tan residential area, Quarter 3 - Thanh Loc ward - District 12 - HCMC
Workshop: 54/2 - Phan Van Hon - Ba Diem - Hoc Mon District - Ho Chi Minh City
Phone: (028) 2250 8557
Email: minh@mt-production.com
Website: mt-production.com.vn
