How to Evaluate Performance After Participating in Exhibition Vietnam?

What are the benefits of participating in exhibitions vietnam? Going to each different exhibition is a great opportunity for businesses. This “playing field” offers many great opportunities such as getting to know competitors; business strategies; customers;... On the other hand, how to evaluate the effectiveness after you participate in the Expo? Let's learn together with MT-PRODUCTION!

What is an Exhibition?

Trade fairs are trade promotion activities concentrated in a certain period of time and at a certain place. This activity is a place for organizations or individuals to display and introduce products - services, related documents in order to promote, find opportunities for communication as well as get closer to potential customers.

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Things to note after the trade fair ends

The success of participating in the fair depends not only on the activities during the event, but also on the activities after the fair. Besides, the goal after the end of the fair is not only to sell, but also to keep relationships and predict the next fair that needs to improve what is not perfect.

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The follow-up activities are the basic prerequisites for evaluating the success of the next fairs and exhibitions. Therefore, customer care work after the fair will be a must, so please allocate a dedicated care team.

Jobs and customer care after the fair

1. During the upcoming fair

– Determine the timetable and allocate personnel responsible for each job

– Design promotional materials to be used after the fair

2. During the fair period

– Create new relationships and strengthen old ones

– Make reports right at the fair

3. After the Expo

– Analyze and evaluate the reports at the fair and the contacts obtained

– Transfer documents to the responsible department after the end of the trade show

– Perform customer care over the phone

– Organize customer meetings

– Summary of sales

– Conduct a success assessment

With the undeniable potential that trade fairs bring, it can be said that trade fairs are the type that always occupies an important position in the branding campaigns of businesses. And an exhibition booth will bring many useful benefits to businesses.

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Prestigious - professional exhibition booth design & construction unit

MT – PRODUCTION – Accompanying you in every trade fair event. Following in the footsteps of business success with remarkable exhibition booths, attracted by unique ideas.

We are proud to have more than ten years of experience in the field of multi-disciplinary and multi-field exhibition booth design & construction. We have the opportunity to accompany and participate in the construction of many exhibition booths, capture the most impressive new design trends and understand the needs of customers and businesses when participating in exhibitions.

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