How Are Trade Fairs And Exhibitions Different?

Trade fairs and exhibitions are known as trade promotion activities, which are organized in a certain time and place. The main purpose of trade fairs and exhibitions is for businesses to display and introduce goods at booths, thereby seeking opportunities to meet and expand potential customers and partners.

However, few people know that trade fairs and trade shows are two different forms, not the same. To be able to assist customers to clearly distinguish the above two forms, please consult with MT-PRODUCTION refer to the following article.

Distinguish trade fairs and exhibitions

Nowadays, with the development trend of the market economy, the form of fairs exhibitions is carried out more and more. Both of them have in common that they help businesses achieve their goals when participating in fairs and exhibitions. So how are these two forms different? Please refer to the content below below

1. Trade fair

Can anyone understand that a conference is a periodic activity, held at a place at a certain time frame. Where the buyer and the friend directly transact and sign the contract.

Trade fairs are activities geared towards promoting as well as introducing products and services. Can be understood as aiming at activities to promote product consumption. We can therefore view the fair as having a purpose and of a commercial nature.

Not only introducing products, the fair is also geared towards product consumption. Therefore, judging whether a trade fair is successful or not, will be based on the number of products consumed, how much profit it brings to the business.

Today, the form of trade fairs is extremely widespread. Because it is an extremely good product image promotion channel, it can also promote sales. But to have a successful trade show, the most important thing is that your booth must be really impressive and attract customers

That's why businesses should contact professional and reputable Exhibition stands and designers for support, both saving time and bringing extremely high efficiency.

2. Trade show

Trade shows can be considered as propaganda activities, introducing about achievements, economic achievements, new and outstanding technologies in a number of fields within a country. And the scope of trade shows is much broader than trade shows.

Especially at trade shows, advertising campaign costs are often taken from the national budget. This is an event in a planned plan, to pay for exhibition activities, not simply in charge of a business.

Normally, the host country does not receive any revenue for the consumption of products from the exhibition, there is no revenue-generating activity. Therefore, exhibition activities are not as regular as fairs.

Exhibitions and fairs are similar in that participants are mainly to promote and introduce products and services. But the difference is that carrying a trade show is not intended for on-site sales, but a trade show is.

Unlike fairs, exhibitions are rarely held periodically. But based on the fact, fairs and trade shows are often coordinated, so they are collectively referred to as fairs and exhibitions.

Hopefully some information about the name of MT-PRODUCTION will help customers identify the difference between trade fairs and trade shows. Especially if you are interested in a facility specializing in the organization and construction of trade fairs and exhibitions, do not hesitate to contact us for the fastest support!