10 Common Mistakes When Attending Expos Abroad
In the current period the economy is developing according to the current trend of global integration, it is no longer a strange matter for Vietnamese enterprises to participate in international fairs. However, many businesses still have many questions about how to make the most of the benefits that international fairs bring. Especially, many businesses make unnecessary mistakes when participating in international fairs.
In this article, MT-PRODUCTION will list 10 common mistakes that Vietnamese businesses often encounter when participating in foreign Exhibition booth, helping to bring efficiency when participating in fairs.
10 common mistakes when attending trade fairs abroad
The decision to participate in the international fair needs to be carefully prepared because it greatly affects the economy of the business. Therefore, your unit needs to prepare carefully so as not to make common mistakes that affect the results of the exhibition.
Here are 10 mistakes we often encounter:
The goal of participating in trade fairs has not been clarified yet
Determining the main or objective of attending the fair is an indispensable factor before making a decision whether to attend a trade show or not? Businesses should clarify their goals and expectations when attending, so they can make decisions on choosing images, products, booth layout, insurance premiums, display products, etc. Fit.
Note that the goal of attending the fair will be associated with the overall marketing goal of the business. So take advantage of trade fairs to create an effective marketing tool, helping businesses achieve greater opportunities.
Do not read the manual when attending the trade fair
This is a common mistake of many Vietnamese enterprises when participating in international exhibitions abroad. The guide is the complete reference document helping your business understand all issues and aspects of the fair. Thereby clarifying many issues, easily prepare better for the product promotion strategy.
More than any fairs abroad when you register early you can save 10-20% compared to the initial registration cost.
Save the decoration of the booth until the last minute
There are many arising factors that can cause businesses to change their plans, affecting the time to prepare to attend trade fairs. So plan to decorate the booth as well as related things very early (maybe 6-8 weeks before the fair).
The sooner it is completed, the more time businesses have for the exhibition booth as well as reduce stress and avoid unnecessary mistakes under the pressure of time.
Doesn't care about visitors' needs
Providing product and service information for visitors to the booth is the responsibility of sales staff when attending trade fairs. But sometimes they forget what is the customer's real need and interest in the company's products/services. Businesses should equip their staff soft skills, grasp customer psychology to take the initiative when customers approach the booth.
Hand out brochures & demo products
One of the problems faced when participating in exhibitions abroad is the ability to communicate in English. Therefore, businesses need to prepare promotional materials for products and services to give to visitors when needed. However stillshould focus on the communication ability of employees, so make the choices carefully for the business representative in front of the world.
Not caring about the preparation of company employees
During the exhibition period, all resources (capital, time, ..) of enterprises are concentrated and directed to the exhibition. However, the employees selected to represent the business also need to be taken care of. They need to be well prepared with knowledge when attending the fair. Above all, business owners need to know what they expect from their employees in order to have the most effective exhibition.
Lack of skills in advertising services/goods at fairs
If the employees attending the fair do not have too many skills with the promotion of goods/services at the booth, it will cause many disadvantages. Therefore, business owners need to talk to the staff participating in the fair to train all necessary skills.
The stall was packed with staff
Businesses often send a significant number of employees to the booth to collect new information related to the industry . However, staff often just sit at the booth waiting for customers to arrive, so many times your booth will become packed and make the customers who come later uncomfortable.
Participating units should let their employees actively communicate with guests, asking for information about their business, location and functions. Maybe these will be partners, big customers of the business in the future.
Don't care about visitors at the end of the event
Rarely, businesses can negotiate and sign a contract right at the fair. Finding out about too many new products as well as new potential partners at the show will overwhelm customers with information, and forget about conversations.
Therefore, in order to improve the ability to enter into a contract, businesses must come up with a quick and appropriate customer care strategy after the end of the fair.
Do not evaluate the effectiveness after attending the Expo
Evaluating the effectiveness of the exhibition is very important, helping your business learn from experience and offer improvement measures for the next time. No two fairs are the same, each time attending will face different obstacles and difficulties. Make a plan for the company to evaluate the effectiveness after attending the fair to gain experience next time!
Above are 10 common mistakes of Vietnamese businesses when attending exhibitions abroad. Hopefully this will be a useful source of information for your business, especially if your business is in need of participation, and looking for a unit to design and construct fair and exhibition booths. professional then do not hesitate to contact us for support.
